Buffalo Wild Wings (BWW) recently celebrated the opening of its 100th Go location in New York City, marking a significant milestone in the chain’s evolution. These Go locations are a departure from the traditional sports bar setup, focusing on delivery and takeout orders instead. By offering a more convenient option for customers, BWW is looking to expand its reach and make its brand even more ubiquitous in the market.
As part of the Inspire Brands family since 2018, Buffalo Wild Wings is adapting to the changing landscape of the casual dining industry. With Inspire Brands also owning other popular chains like Sonic Drive-In and Dunkin’, BWW is positioning itself for future growth and success. The move to introduce the Go format aligns with Inspire Brands’ strategy of diversifying its portfolio and appealing to a wider range of customers.
Buffalo Wild Wings is taking a bold step with the Go format, offering a more cost-effective and streamlined way for franchisees to enter the market. Unlike the traditional sports bar setup that requires a significant investment, Go locations are more affordable to establish and operate. This approach allows BWW to tap into new markets and cater to customers who prefer the convenience of takeout and delivery options.
The rise of off-premise orders, especially during the pandemic, has reshaped the restaurant industry. Buffalo Wild Wings recognized this shift early on and has been proactive in expanding its off-premise business under the Go name. With more customers opting for delivery and takeout, BWW is well-positioned to meet their needs and provide a seamless experience.
By introducing the Go format, Buffalo Wild Wings is not only meeting customer demand but also positioning itself as a strong competitor in the market. With the rise in popularity of chicken wings and the success of chains like Wingstop, BWW is tapping into a lucrative segment of the industry. The ability to offer a limited menu with a focus on quality and convenience gives BWW an edge over its fast-food rivals.
Looking ahead, Buffalo Wild Wings is committed to expanding its footprint of sports bars while also rapidly growing its Go locations. With nearly 600 commitments from franchisees to open additional Go locations, BWW is poised for significant growth in the coming years. By leveraging its strong brand recognition and adapting to changing consumer preferences, BWW is setting itself up for success in a competitive market.
Buffalo Wild Wings’ foray into the Go format represents a bold move for the iconic chain. By embracing change, innovating its business model, and adapting to evolving consumer preferences, BWW is positioning itself for long-term success. The growth of the Go concept, coupled with the continued expansion of its sports bars, signals a bright future for Buffalo Wild Wings in the ever-changing restaurant industry.
Leave a Reply