Protection of user data is a key aspect that needs to be addressed in the development and integration of artificial intelligence (AI) technology. In an exclusive interview with CNBC, George Zhao, CEO of Honor, highlighted the significance of safeguarding user data while emphasizing the transforming power of AI.
Honor’s approach to AI operations involves limiting the use of personal data to the smartphone itself, a concept known as on-device AI. This stands in contrast to AI tools that rely on cloud computing for processing. Zhao stressed the importance of data security and user privacy protection in ensuring the value and effectiveness of AI technologies.
Zhao mentioned that Honor’s principle is to ensure that user data does not leave the device, maintaining a focus on safeguarding personal information. This approach aims to build trust with users by demonstrating a commitment to privacy and security.
In comparison, Apple’s Intelligence product utilizes on-device processing but also leverages “server-based models” for more complex tasks. Apple has introduced a new feature called “Private Cloud Compute” that ensures user data is not stored. Honor collaborates with Baidu and Google Cloud for certain AI features while emphasizing the importance of on-device AI development.
Zhao highlighted the evolving landscape of AI development, with network AI becoming more powerful. However, he emphasized the potential of on-device AI to provide personalized support and enhance user interactions with AI technology. The challenge lies in balancing AI capabilities with energy consumption and data privacy, requiring manufacturers to prioritize user empowerment and privacy.
Honor’s focus on empowering individuals through AI technology is evident in the development of products like the Magic V2 folding phone, which integrates the latest AI functions. Zhao emphasized the goal of strengthening individuals through AI technology, ensuring that users are not overshadowed by the devices they use. By prioritizing user empowerment, Honor aims to enhance the overall AI experience for consumers.
As AI technology continues to advance, the protection of user data remains a critical consideration. Honor’s commitment to on-device AI and data security reflects a proactive approach to addressing privacy concerns and building consumer trust. By prioritizing user empowerment and data protection, AI developers can enhance the value and impact of artificial intelligence for individuals.
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