Sick and tired of dealing with inconsistent pickleballs that were lacking in bounce and durability, Bahram Akradi, the founder and CEO of Life Time, made the bold decision to create what he calls “the ultimate pickleball.” This game-changing move is set to be unveiled exclusively at Life Time clubs later this month. Akradi recognized a problem within the sport and took it upon himself to find a solution. In his words, “This was a problem with the sport and it needed to be solved, so we basically stepped in and solved it.”
Akradi’s dedication to pickleball goes beyond just creating a superior ball. He has fully immersed himself in the sport that has been America’s fastest-growing since 2021. Akradi’s bullish outlook on pickleball’s potential is evident in Life Time’s growth strategy. With the company’s stock soaring by 57% this year, pickleball plays a crucial role in Life Time’s expansion plans. The company recently raised its full-year guidance after a stellar second-quarter performance, showcasing the impact of pickleball on its overall success.
Life Time’s commitment to pickleball extends beyond just creating a top-tier ball. The company aims to provide the ultimate playing experience by expanding its existing 700 permanent pickleball courts to reach 1,000 courts by the end of 2025. Akradi emphasized the importance of offering the right venues, experiences, and consistency for pickleball enthusiasts. The company has already invested a substantial amount, ranging from $50 million to $100 million, in advancing the sport.
In addition to catering to casual players, Life Time is also deeply involved in the professional pickleball scene. Major League Pickleball and the Professional Pickleball Association host their tournaments at Life Time clubs, using Vulcan balls as their official choice. However, Akradi aims to shake things up by introducing Life Time’s own “ultimate pickleball” into the professional circuit.
In Conclusion
Life Time’s dedication to revolutionizing pickleball is evident in its commitment to providing top-tier equipment, creating exceptional playing environments, and supporting the growth of both casual and professional players. With Akradi’s vision and the company’s substantial investments in the sport, Life Time is poised to become a major player in the pickleball industry.
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