XReal, an Alibaba-backed startup, has recently launched a new Android mobile device called the Beam Pro that allows users to enjoy games and movies on Google Play Store apps in three dimensions when used with augmented reality (AR) glasses. This latest product is a significant step in the AR space, especially after Google retired its Google Glass and Apple introduced its Vision Pro virtual reality offering. The Beam Pro acts as a virtual mouse, connecting AR glasses to various apps such as gaming, movie streaming, and social media, providing users with an immersive 3D virtual experience.
One of the key features of the Beam Pro is its ability to capture pictures and videos in three dimensions using its two built-in cameras, similar to Apple’s Vision Pro. By incorporating Nvidia CloudXR technology for image rendering and Qualcomm’s Snapdragon spatial computing platform, XReal has ensured a seamless and high-quality AR experience for its users. Additionally, the company is collaborating with Amazon Web Services to enhance the product’s processing power and functionalities, making it a versatile device for various applications.
XReal has quickly gained traction in the global AR headset market, with IDC Research reporting that the company had the largest market share in 2023. By offering a range of AR glasses at affordable prices, ranging from $200 to $400, XReal has been able to attract a significant user base. The company has sold close to 400,000 AR glasses since its launch in 2017, with users spending an average of 4 hours per week on the device. This popularity has led to XReal receiving a $60 million investment, valuing the startup at over $1 billion.
Looking ahead, XReal’s founder and CEO, Chi Xu, envisions the evolution of tech glasses in three key directions, catering to different user preferences and needs. The company aims to not only enhance the gaming experience through cloud gaming but also revolutionize non-gaming applications by transitioning existing technological habits into a 3D space. With plans to introduce 5G support for the Beam Pro, XReal is poised to tap into new opportunities in cloud gaming and expand its market presence globally.
The launch of the Beam Pro marks a significant milestone for XReal in the AR space, showcasing the company’s commitment to innovation and user-centric design. By combining cutting-edge technology with affordable pricing, XReal has successfully carved a niche for itself in the competitive AR headset market. As the demand for immersive and interactive experiences continues to grow, XReal’s Beam Pro is poised to lead the way in taking augmented reality to the next level, setting a new standard for AR glasses and devices. With a focus on user experience and content creation, XReal is well-positioned to shape the future of augmented reality technology and redefine how people interact with the digital world.
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